REthink: Best Practices With Top Millennial Producers
WHAT IS THE RETHINK COUNCIL?
At Berkshire Hathaway HomeServices, we’re focused on the real estate industry of today, and tomorrow. That’s why we created the REthink Council, a unique program to connect and inspire motivated, millennial leaders in real estate. REthink Council operates on a national and local level; a council of 15 top producers selected from our brokerages across the country meet several times a year to discuss the latest trends in real estate.
– Jake Breen
“Understanding your market through statistics and transactions shows prospects and clients your statistical knowledge and local‐market expertise,” he said. It’s important to identify your point of differentiation:
- Is it your negotiation skills?
- Do you know all the hotspots in your city?
Are you familiar with the most recent National Association of REALTORS® (NAR) Home Buyer and Seller Survey and what about the 2016 NAR Member Profile? There are many ways an agent can share their expertise with their sphere of influence (SOI). The Council came up with two suggestions that will help an agent promote his or her brand and act as a subject‐matter expert: